Florida Beer Podcast - Episode 212: Building an Event at Ft. Myers Brewing

Events are nothing new to the craft beer industry. Some breweries, however, take things much bigger than the traditional weekly trivia nights. Some go all pout, creating yearly spectacles that draw in patrons that have eagerly anticipated the festivities.  One such brewery is Ft. Myers Brewing. Their yearly event portfolio spans such calendar-based events as Oktoberfest and Christmas, but also branches off into FMB-exclusives such as their now annual Grouperfest, centered around their Mosaic Grouper Pale Ale.  We spoke to Theresa Lavelle, Director of Marketing, during their Christmas in July event, to talk about how far in advance they begin to plan, their first events at FMB, and what their fans now come to expect from their events.   Find us on Social Media! Just search for Florida Beer Blog on Instagram, Facebook, Threads, TikTok and Youtube, and visit us on the web at FloridaBeerBlog.com and FloridaBeerPodcast.com. We are also available on podcast apps such as Apple Music, Spotify, Audible, IHeart Radio, and more! Please subscribe, like us, and give us a healthy 5-star review, every little bit helps! The Florida Beer Podcast is a proud member of the Florida Podcast Network, an exciting collection of podcasts highlighting the best of the Sunshine State. Visit us today at FloridaPodcastNetwork.com. Host & Editor: David Butler of Florida Beer Blog Executive Producer: Jaime ("Jemmy") Legagneur, Chief Enthusiasm Officer Field Producer: Steve Pekala Guest: Theresa Lavelle, Director of Marketing, Ft. Myers Brewing Interested in becoming FBP's next Title Sponsor? Contact FPN today! Opening Voice Over Courtesy of: Jeff Brozovich Follow Florida Beer Blog on Facebook, Twitter, and Instagram. Additional Support Provided by: Florida Podcast Network =========== FPN:  Check out the other shows on the Florida Podcast Network