Florida Teams Up With Ripple | Florida Gators Football News

Florida’s athletic department just inked a five-year, $5 million annual deal with Ripple, the crypto firm behind XRP — complete with XRP logos replacing Geico on the 50-yard line at home games. Despite Ripple’s recent $125 million SEC penalty for unregistered token sales, the partnership makes financial sense for Florida, especially as NIL caps limit player earnings. But it raises eyebrows: why partner with a crypto giant instead of brands like Gatorade or Publix? The cash influx won’t lower ticket prices or cut commercials — just another sign that college sports keep getting richer while fans pay more to watch. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/55a0e2de44eb7194