Florist Mauricio Vivas grows marigolds to celebrate Día de Los Muertos

Florist Mauricio Vivas grows marigolds for these reverent altars, and sells them at his store “Tony Rossi & Sons Florist” in Oakland’s Fruitvale neighborhood. KALW’s Jenee Darden recently spoke to Mauricio in 2024 about the significance of marigolds for Dia de los Muertos traditions.

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This episode was published on October 27, 2025.

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