“Florist Pricing 101: Markups, Labour & Profit”

Pricing with Purpose: How to Build a Profitable Florist BusinessAre you charging what your flowers—and your time—are truly worth?In this episode of The Flowery Folk, florist educator Debra Pemble dives deep into one of the most important (and most avoided) topics in the florist business: pricing.Whether you run a busy flower shop, a home-based studio, or you're just starting your flower business, understanding your pricing structure is essential to making your business sustainable—and profitable.Debra shares her own experience from retail florist to International Master Florist, explains key pricing strategies, and walks you through how to review your numbers and adjust your prices with confidence.Why florist pricing isn’t one-size-fits-allWhen to use different pricing structures for weddings, retail, and daily ordersWhat a profitable floristry business actually looks likeHow to review your P&L and use it to guide your strategyWhy reviewing pricing quarterly is essentialWhat to do if your new pricing doesn’t align with your current customersHow florists can balance creativity and profitabilityWhether you’re focused on running a flower shop, building your brand as a wedding florist, or just trying to figure out if your business is truly making money, this episode will help you make clearer decisions, build a stronger business, and price with purpose.🎧 Tune in now and take the first step toward a more confident and profitable flower business.About The Flowery Folk 🌸Welcome to the fortnightly flower podcast that helps every florist shop—from out-of-the-way farm gate studios to busy Main-Street flower shops—run a smarter, more profitable Florist Business. Broadcasting from her rainforest workspace outside Port Douglas, award-winning designer & educator Debra Pemble distils over 20 years of Floristry know-how into 20-minute episodes packed with:If you’re searching for floral design inspiration, flower arranging tutorials, wedding florals, or the latest on sustainable floristry, hit follow and binge the back catalogue—new episodes drop every second Tuesday. Stay connected & keep learningInstagram → ⁠https://instagram.com/thefloweryfolk⁠TikTok → ⁠https://tiktok.com/@thefloweryfolk⁠Website & free resources → ⁠https://thefloweryfolk.com⁠Listen, implement, and watch your Florist Business thrive.