Flour & Water Co.: Baking, Business, and Balance

In this episode of The Valley Today's Tourism Tuesday - Shenandoah County edition, host Janet Michael and cohost Kary Haun talk with local business owner, Meredith Norris from Flour & Water Co. in Woodstock and dive into the bakery's history and the roles of various family members and partners, including Paige, Jacoby, and Tyler. They discuss the shop's menu evolution, including pastries, bread, lunch and dinner options, and the addition of new partners and offerings. There is a discussion about culinary education and local talent fostering a food renaissance in the Shenandoah Valley. Meredith explains their philosophy on employee retention, work-life balance, and the importance of family values in their business. Special events like Valentine's tea service, Supper Club dinners, and partnerships with local businesses are highlighted. The conversation wraps up with upcoming events for Valentine's Day in Shenandoah County, like horseback riding at Fort Valley Ranch and a Valentine's Wine Adventure hosted by Sought After Spaces. Learn more about Flour & Water on their website: https://www.flourandwaterco.com/ and follow them on Facebook. Find more events in Shenandoah County here: https://visitshenandoahcounty.com/events/