Flourish Rerelease: Healthcare's Shocking Gap in Pain Data with Martha Lawrence

May 5, 2026: Pain is the number one reason patients access healthcare, yet objective pain data is virtually absent from claims systems and EHRs. Martha Lawrence, CEO and co-founder of AccendoWave, explores how her company is building benchmark databases that correlate brainwave activity with pain perception, addressing both the clinical and financial gaps that leave health systems exposed. They also dig into the changing vendor-to-health-system sales landscape, de-risking innovation adoption, and how emerging CMS models like TEAM are creating new urgency around pain data.Originally aired on Flourish, This Week Health's leadership-focused podcast. Flourish has joined The 229 Project Podcast — bringing these conversations to a wider audience of healthcare IT leaders.Keep up to date on the latest in health IT:https://thisweekhealth.com/news/Key Points:03:56 Objective Pain Data08:44 Selling Innovation Today13:43 UCLA Innovation Engine22:25 CMS Models And Pain30:13 De Risk And Wrap UpX: This Week HealthLinkedIn: This Week HealthDonate: Alex’s Lemonade Stand: Foundation for Childhood Cancer