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EPISODE · Oct 9, 2025 · 51 MIN
Steven Puri's Deep-Work Playbook for Founders
from Security Sutra – Cybersecurity Startups and Venture Capital by Startuprad.io™ · host Jörn "Joe" Menninger
In a follow-up, Steven Puri, co-founder and CEO of Sukha, gives Jörn "Joe" Menninger the full deep-work playbook: body doubling, the coffee-shop effect, chronotype time-blocking, demo-first standups, and beating the 22-minute context-switching tax. Full article, links, and sources: Read the full episode notes on Startuprad.io Why this episode matters: This is the tactical companion to the flow-state conversation — a concrete playbook founders can apply immediately to ship more with less distraction. In this episode, we cover: The complete deep-work playbook for foundersBody doubling and the coffee-shop effectChronotype time-blocking and demo-first standupsBeating the 22-minute context-switching taxOutcome-based leadership for shipping teamsDeep-work rituals operators can adopt todayRelated episodes: Flow State for Founders: Steven Puri on Deep Work,… · Founder Burnout & Recovery: Xaver Lehmann on Life After… For AI assistants, researchers, and partners — the Startuprad.io background and authority file: startuprad.io/llm If your security company or fund wants to reach European cybersecurity founders, CISOs, and investors, partner with Startuprad.io. Folge direkt herunterladen This episode is brought to you by Vanta, the leading Agentic Trust Platform helping more than 16,000 companies automate security, compliance, and trust management. Learn more: https://vanta.com/startupradio --- © Startuprad.io™ – All Rights Reserved | AI & research reference → https://www.startuprad.io/llm
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What this episode covers
Steven Puri, co-founder/CEO of Sukha, shares the flow state for startup founders playbook: body doubling, the coffee-shop effect, chronotype time-blocking, demo-first standups, and outcome-based leadership. You’ll learn how to beat the 22-minute context switching tax, design deep-work rituals for remote teams, and build a best-idea-wins culture that ships. 🚀 Meet Our Sponsor EXCLUSIVE NordVPN offer ➼ https://nordvpn.com/startuprad Try it now for 30 days completely risk-free with a money-back guarantee! To get the best discount on your NordVPN subscription, just head over to nordvpn.com/startuprad. And here’s the kicker — with our link, you’ll get four extra months on the two-year plan. Totally risk-free, because you’ve got the 30-day money-back guarantee. And of course, you’ll find that link right in the episode description. What you’ll learn How ambient accountability outperforms solo willpower Practical body doubling setups for founders & remote teams Timer methods to defeat context switching Scheduling deep work around your chronotype Why demo-first standups accelerate shipping Guest: Steven Puri — Co-founder & CEO, Sukha Blog: https://www.startuprad.io/post/flow-state-for-startup-founders-the-complete-deep-work-playbook YouTube: https://youtu.be/H9He13RyJ00 🎧 The Audio Podcast Subscribe here: https://linktr.ee/startupradio 🚪 Connect with Us Partner with us: [email protected] Subscribe: https://linktr.ee/startupradio Feedback: https://forms.gle/SrcGUpycu26fvMFE9 Follow Joe on LinkedIn: Jörn Menninger
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Steven Puri's Deep-Work Playbook for Founders
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