Flowers, Fashion and Friendship; Inside Zalando’s Partner Communication Engine

Katja Schmökel, Team Lead in Partner Communication at Zalando, joins Janine Matos to explore what it takes to help Zalando’s partners thrive in a fast-moving but highly regulated industry.Katja explains how partner communication sits at the heart of the fashion and lifestyle ecosystem; ensuring brands and retailers can navigate the Zalando platform and understand the often complex regulations involved.The conversation also explains that while AI is beginning to reshape communication strategies, Katja’s people-first outlook is what give purpose to her career.Katja’s “Pieces of Me” reflect that outlook. They include keepsakes from the Christmas party and a bunch of flowers that have an important and enduring message about how team culture really works.To find out more about careers like Katja’s go to jobs.zalando.de