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EPISODE · Jun 2, 2020 · 35 MIN

FLUID BRANDING

from JUNG Talk · host JUNG

Wie können wir uns in einer komplizierten Welt noch orientieren? Hier setzt die Arbeit von Zeichenforscher Prof. Dr. Gerdum Enders an. Seine These: Unsere Welt ist nicht kompliziert. Unsere Welt ist codiert. Vor über 30 Jahren hat er für Swatch den Sammelkult entwickelt. Systemtheorie und Semiotik bilden den Hintergrund seiner Arbeit, auf der z.B. auch die Codierung des Leonardo glas cubes basiert. Gerdum Enders klärt gemeinsam mit Unternehmen Ihren Zukunftscode. Wie dieser als Prüfregel für Architektur funktioniert, verrät er uns im Interview.

Episode metadata supplied by the publisher feed · Published Jun 2, 2020

What this episode covers

Wie können wir uns in einer komplizierten Welt noch orientieren? Hier setzt die Arbeit von Zeichenforscher Prof. Dr. Gerdum Enders an. Seine These: Unsere Welt ist nicht kompliziert. Unsere Welt ist codiert. Vor über 30 Jahren hat er für Swatch den Sammelkult entwickelt. Systemtheorie und Semiotik bilden den Hintergrund seiner Arbeit, auf der z.B. auch die Codierung des Leonardo glas cubes basiert. Gerdum Enders klärt gemeinsam mit Unternehmen Ihren Zukunftscode. Wie dieser als Prüfregel für Architektur funktioniert, verrät er uns im Interview.

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This episode is 35 minutes long.

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This episode was published on June 2, 2020.

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Wie können wir uns in einer komplizierten Welt noch orientieren? Hier setzt die Arbeit von Zeichenforscher Prof. Dr. Gerdum Enders an. Seine These: Unsere Welt ist nicht kompliziert. Unsere Welt ist codiert. Vor über 30 Jahren hat er für Swatch den...

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