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Flutlicht & Flipcharts #8 - Alexander Mühl, Direktor Marketing und Digitalisierung episode artwork

EPISODE · Nov 27, 2025 · 1H 17M

Flutlicht & Flipcharts #8 - Alexander Mühl, Direktor Marketing und Digitalisierung

from Borussia Dortmund Podcast · host BVB

Er ist sowas wie der Vorwärtsdenker beim BVB. Alexander Mühl hat Trends und Dynamiken im Blick. Was er davon aber auch bei Borussia Dortmund sehen will, hängt vor allem an einer Personengruppe: den BVB-Fans. In dieser Podcastfolge lernt ihr einen echten Borussen kennen, der nun bei seinem Lieblingsclub mit am Steuer sitzt. "KI wird jedes Jobprofil massiv verändern", sagt er. Auf diese disruptive Kraft schaut er dennoch optimistisch. Warum? Das erfahrt ihr in dieser Folge.

What this episode covers

Er ist sowas wie der Vorwärtsdenker beim BVB. Alexander Mühl hat Trends und Dynamiken im Blick. Was er davon aber auch bei Borussia Dortmund sehen will, hängt vor allem an einer Personengruppe: den BVB-Fans. In dieser Podcastfolge lernt ihr einen echten Borussen kennen, der nun bei seinem Lieblingsclub mit am Steuer sitzt. "KI wird jedes Jobprofil massiv verändern", sagt er. Auf diese disruptive Kraft schaut er dennoch optimistisch. Warum? Das erfahrt ihr in dieser Folge.

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Flutlicht & Flipcharts #8 - Alexander Mühl, Direktor Marketing und Digitalisierung

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How long is this episode of Borussia Dortmund Podcast?

This episode is 1 hour and 17 minutes long.

When was this Borussia Dortmund Podcast episode published?

This episode was published on November 27, 2025.

What is this episode about?

Er ist sowas wie der Vorwärtsdenker beim BVB. Alexander Mühl hat Trends und Dynamiken im Blick. Was er davon aber auch bei Borussia Dortmund sehen will, hängt vor allem an einer Personengruppe: den BVB-Fans. In dieser Podcastfolge lernt ihr einen...

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