Flying the flag for innovation

How having an innovation management standard can help — and why it might get in the way (you can find a transcript for this podcast at the 'Managing innovation' website, together with many other useful resources - please check it out) A standard is an old word for a flag. Back in the days of sailing ships you could see a forest of them fluttering at the stern of ships of all shapes and sizes, proudly declaring their allegiance to a particular country. And right now in the innovation world we’ve got a similar display of ‘ships’ — organizations of various shapes and sizes all flying the new ISO 56000 flag — the Innovation Management Standard. This podcast explores the ISO standard and looks at what it means for innovation management practitioners