EPISODE · Jul 30, 2026 · 11 MIN
FMCG Q2 Results: Five Patterns That Matter
from FMCG Weekly · host Accuris - Revenue Management Analytics for Fast Moving Consumer Goods Companies
Q2 results confirm that FMCG's growth engine has shifted from price to volume, with Unilever posting its best volume quarter since 2010 and Coca-Cola growing unit cases five percent. But the funding differs sharply. Most companies finance volume through productivity programmes, Coca-Cola and L'Oréal self-fund through brand strength, while Essity trades value for volume. PepsiCo's failed American price cuts prove that discounts alone do not create demand. With the consumer world split between a squeezed America and buoyant emerging markets, volume quality, not quantity, is the industry's new scoreboard.FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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Q2 results confirm that FMCG's growth engine has shifted from price to volume, with Unilever posting its best volume quarter since 2010 and Coca-Cola growing unit cases five percent. But the funding differs sharply. Most companies finance volume through productivity programmes, Coca-Cola and L'Oréal self-fund through brand strength, while Essity trades value for volume. PepsiCo's failed American price cuts prove that discounts alone do not create demand. With the consumer world split between ...
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FMCG Q2 Results: Five Patterns That Matter
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