FMN 015: Marketing Like an Olympic Sponsor with Steele Meisenger

Over the past several years, the beef jerky category has been on fire with investments from big money players and major acquisitions, and today, we're talking with Steele Meisinger, te brand manager for one of the companies that started it all: Krave Jerky. After being acquired by Hershey in 2015, Krave has been growing like crazy, and it's allowed them to do some amazing things in the marketing department. And you're gonna get to hear about a few of those things from Steele herself. On today's episode, you'll learn: Where to start when approaching a truly 360 degree campaign How to integrate native advertising into your marketing strategy What it was like working with Michael Phelps as an Olympic sponsor And much more…