FMN 016: Reinventing Food Brands to Attract New Customers with Juv Marchisio

When it comes to the companies who win awards for product innovation, the first thought that comes to mind is probably some hot new startup on the bleeding edge of an emerging trend. And while that might be true in some cases, B&G Foods is no start up by any stretch of the imagination, and they've been reinventing some of the most classic brands in the CPG industry lately, picking up awards while they're at it . Today we're talking with Juv Marchisio, Marketing Director of B&G Foods, about innovating both from a product development and marketing standpoint with recent examples from the brands in his portfolio, like Cream of Wheat and Ortega. On this episode, you'll learn: How to take an analytical look at growth opportunities for your brand Where and when to start in generating demand for a new product What characteristics make food companies an attractive acquisition And much more…