FMN 018: Cause Marketing Done Right with Amanda Sains

Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80's to the late 90's, best known for their lov of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force. So, It's no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings, on trend design, cause marketing, or in the case of today's guest, it's pulling together all the above. We're talking with Amanda Sains, Marketing Director of B'More Organic, about their recent rebrand and cause marketing done right. Just a little back story, B More Organic has donated over $600k to an awesome cause you'll get to hear about in a minute. In this episode, you'll learn: How to communicate your company's mission without sounding preachy What brands should be doing with their packaging to appeal to millennials Why genuine cause marketing is much more than a campaign And a lot more…