FMN 024: Building a Brand That Makes a Positive Impact with Kris Ford

On the show today, we've got Kris Ford, Marketing Director at Deep River Snacks, a company on a mission that makes some delicious, better-for-you chips. Deep River's tagline is "We Give a Chip", because they commit 10% of their net profits from each bag of chips sold to support a number of different charities. I love companies like this that use business as a vehicle to make the world a better place, and if you're considering implementing a similar program, you'll have plenty to learn from Kris. In this episode, you'll learn How to effectively set yourself apart from the bigger players in the industry What challenges come with committing a percentage of profit to charity How to build a social media community around a bigger cause And plenty more…