FMN 026: Capitalizing on a New Era of Advertising with Richard Cran

Today's episode is a little longer than usual, but it's well worth taking the time to listen to the podcast. We've got Richard Cran on the show who is about to drop some serious advertising and branding wisdom on you. Richard's resume would make Don Draper jealous. Throughout Richard's career, he's worked with powerhouses like Taco Bell, Nike, Audi, Samsung, and Harley Davidson just to name a few. Over the past several years, and most relevant to our restaurant marketing nerds out there, Richard was VP of Marketing Communications for Jack in the Box, where he headed up campaigns impressive enough to make it into Facebook's quarterly earnings reports. He's joining us on the show today having recently started his own firm called AdHoc Advertising, which you'll get to hear more about in a minute. On this episode, you'll learn What iconic brands do to truly differentiate themselves How to measure the direct impact of your social media campaigns Why the high cost of working with influencers can actually be justifiable And so much more. If you'd like to get in touch with Richard, you can contact him via email at [email protected]. So sit back, grab a pen and paper, and get ready to learn.