FMN 030: Hone Your Brand Strategy with Fred Hart

For those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative inspiration and how to get your marketing together.  On the show, we've got Fred Hart, Creative Director of Interact, which is one of top branding and packaging design firms in the food and beverage industry, and they're based in our home state of Colorado - so bonus points in my book. Fred is a thought leader on design thinking, especially in the food and beverage industry, and you'd have to pay a pretty penny for the advice he gives away for free in this interview. In this episode, you'll learn Why great design might actually be the worst thing that can happen to a new company How you should approach branding if you don't have a clear cut strategy What new trends are starting to gain traction in the food and beverage industry And plenty more. For show notes, visit FoodMarketingNerds.com.