FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey

On the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you're not already familiar with the story behind Caveman, then you're in for a treat. Lacie is a professional stunt trainer and crossfit athlete with a business background in guerilla marketing. Her co-founders Keith Jardine and Tait Fletcher are both professional MMA fighters who combined have either acted in or did stunts for Breaking Bad, Maze Runner, Jurrassic World and a lot more stuff you've probably seen or heard of. We're talking with Lacie today about how she and her cofounders stumbled upon their successful business idea, and then leveraged their skills to grow their business through social media, podcasting, and just being themselves. On the episode, you'll learn: What benefits and challenges come with starting an e-commerce first brand How Caveman leveraged social media and their community to grow their brand How to stay sharp and focused when you have a massive to do list And plenty more. Caveman Coffee is doing a lot of things right, tapping marketing channels most companies haven't even thought about yet, and it's paying big off for them in a big way. You'll learn a lot from Lacie in this episode, not just about how to approach business, but managing the lifestyle as a marketer and entrepreneur.