FMN 039: How Organic Valley's Content Consistently Connects

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine. You'll get to hear more about it in just a second, but Organic Valley's business model is extremely unique. With some context, you'll start to understand why their marketing is so strong. In the episode with Tripp, you'll learn… Why transparency is crucial in building a successful company How to empower your team to create great marketing that's on-brand Why listening to your customers is essential to launching strong campaigns And plenty more…   Book Recommendation: Let My People Go Surfing - Yvon Chouinard