FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt

We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra's Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal. Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you'll hear more about from Mike in a second. In this episode, you'll learn: How to growth hack digital advertising without sacrificing your brand Why analytics should be your marketing teams best friend (if it's not already) How to make sure your marketing dollars are used as efficiently as possible And so much more. Mike is an extremely savvy marketer and outstanding business man, and you'll have plenty to learn from his approach to growing Terra's Kitchen   Book Recommendation: How Adam Smith Can Change Your Life - Russ Roberts