FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart

Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven't listened to that interview yet, we talked all about honing brand strategy, and I'd definitely recommend checking that one out. Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry. Part of Fred's job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for the future. Fred and his team recently returned from the Fancy Foods show in New York, and on the show today, we talk about: Interesting categories and trends popping up in the Natural Products industry How Amazon's purchase of Whole Foods could have a huge impact on packaging design What steps you can take to get your brand strategy buttoned up And plenty more… Fred is a rock star in the industry and has plenty to teach us all in his approach to keying in on trends, branding, and design. Resources:  Pics of Notable Trends at the Fancy Foods Show Check Interact Out on Instagram