FNAC ou Apple ? Ce que l’effondrement du B2C nous apprend sur le B2B - S1-002

from Christophe raconte, journal de bord d’un curieux dans le business · host christophe Marghieri

❌ La digitalisation est-elle la coupable ?❌ Le e-commerce a-t-il tué le retail ?➡ Non. Ce sont ceux qui n’ont pas su réinventer l’expérience client qui disparaissent.Et dans le B2B ?Le parallèle est frappant : vos clients B2B achètent aujourd’hui comme des consommateurs.📌 Ils veulent un parcours fluide, des repères clairs, et surtout, ils veulent être convaincus avant d’être vendus.Dans cet épisode, je vous partage :✅ Pourquoi certains modèles de vente s’effondrent et d’autres prospèrent.✅ Comment Apple a imposé un standard que tout le monde suit.✅ Les 3 scénarios B2B à venir : serez-vous la FNAC, Amazon ou Apple ?🎙 Un épisode pour celles et ceux qui veulent anticiper et transformer leur marché.👉 Écoutez maintenant et prenez de l’avance ! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit christopheraconte.substack.com

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This episode was published on February 24, 2025.

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