[Focus 006] Nike : Breaking 2, le projet événement de Nike pour faire courir un marathon en moins de 2h

from Good Morning Event - Podcast Événementiel : Tendances & Conseils pour Professionnels · host Nicolas Guillermou - Podcast Événementiel

🎙️ En 2017, Nike ne se contente pas de sponsoriser une course. Elle crée un événement mondial pour défier la limite humaine : courir un marathon en moins de deux heures ! 🏃‍♂️Avec Breaking2, la marque transforme une performance sportive en expérience scientifique, en contenu viral et en un coup de génie marketing. Tout est calibré : chaussure révolutionnaire, lièvres en formation, circuit parfait, diffusion mondiale... et un storytelling digne d'un Apollo ! 🚀Dans cet épisode, découvrez comment Nike a utilisé l'événementiel pour raconter bien plus qu'un exploit : 👉 une campagne pensée comme une mission spatiale👉 une démonstration de puissance émotionnelle et technologique👉 une stratégie de marque devenue culteNous contacter : [email protected] savoir sur Zen Organisation : https://www.zen-orga.fr/🎵 Crédit musique : Daybreak (feat. Henk) – Jens East📧 S'inscrire à la newsletter : https://podcast.ausha.co/good-morning-event?s=1#inspirations #tendances #evenementiel #podcast #podcastevenementiel #goodmorningevent #nike #breaking2 #experience #marketing #innovation #storytellingHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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