[Focus 016] Tipp-Ex Social Book : la campagne virale avec Pharrell Williams qui a réinventé le marketing digital

from Good Morning Event - Podcast Événementiel : Tendances & Conseils pour Professionnels · host Nicolas Guillermou - Podcast Événementiel

En 2014, Tipp-Ex et l’agence Buzzman s’associent à Pharrell Williams pour une campagne jamais vue : écrire un livre… puis l’effacer entièrement au Tipp-Ex, et demander aux internautes du monde entier de le reconstituer mot par mot. Résultat : des centaines de milliers de co-auteurs, une opération virale planétaire et un livre publié au profit de l’association de Pharrell.Découvrez comment le Tipp-Ex Social Book a transformé une marque vieillissante en pionnière du digital, et inventé un nouveau modèle d’événement participatif.🎧 À écouter absolument si vous êtes étudiant, freelance, chef de projet, dirigeant d'entreprise ou simplement curieux de comprendre l'envers du décor des grands événements professionnels.📍 Good Morning Event : le podcast de référence sur l'industrie événementielle et les métiers de l'événement.Nous contacter : [email protected] savoir sur Zen Organisation : https://www.zen-orga.fr/🎵 Crédit musique : Daybreak (feat. Henk) – Jens East📧 S'inscrire à la newsletter : https://podcast.ausha.co/good-morning-event?s=1Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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