FOCUS March 16, 2012

Master's Men was started in 1999 by Founder and President Jim Coté. On the way to church one Sunday morning he noticed men going out to get the paper or backing their bass boats down the driveway, but few heading to church. It raised the question, "How will men hear if they are not there?" Is church 'relevant' in the eyes of men? He later found that only 39% of Sunday church attendance was male. "If men won't go to church, how do we reach them?" You have go to them and reach men where they are at! Because of this the Master's Men ministry was started.