Focus on Findability: Thinking Beyond Search in the Age of AI

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.

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This episode was published on August 25, 2025.

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