Focus on SEO fundamentals and first principles rather than chasing trends - with Monty Mathur

from SEO in 2026

Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.Discussion points include:You talk about Applying SEO First Principles - what does that actually mean?How do you ensure that your strategies are aligned to SEO First Principles?What does high authority actually mean?What are the core UX metrics and why?You don’t recommend chasing SEO tactic trends - why is that?How is SEO evolving and what do we need to be careful about?

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This episode is 15 minutes long.

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This episode was published on April 21, 2025.

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