Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta

Geoff Roberts is the co-founder of Outseta, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.What we covered in this episode:Taking a big 15 year bet on your businessGoing into an established, durable marketWhy not raise for the company?Single focus vs portfolio of small betsWhy Outseta focused on brand building and not SEOMarketing trade-offsWhy freemium doesn’t work for everyoneBuilding a flat, self-managed organisationRecommendationsBook: Reinventing Organistations; Life ProfitabilityPodcast: Tim Ferris ShowIndie Hacker: Anthony CastrioFollow GeoffTwitterRead the Outseta BlogFollow MeTwitterIndie Bites TwitterPersonal WebsiteBuy A Wallet2 Hour Podcast CoursePodPanda (hire me to edit your podcast)Sponsor - FiguraOften great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code "INDIE199".Head to figura.digital to try it out.