Focusing on Place

Ash of Ashley Kaplan photography shares her journey into photography and how she developed her distinct style. She emphasizes the importance of location and how it can add layers of meaning to photographs. Ash encourages photographers to think creatively and intentionally about their backdrops, even in seemingly ordinary or less visually interesting locations. She also discusses the mistakes photographers make when choosing locations and offers advice for photographers who don't have access to grand landscapes. The conversation focuses on the importance of adding value to photography services and creating a strong business. It emphasizes the need to bring more value to photography offers to avoid being seen as a commodity. The guest shares her experience of building a successful photography business by creating something that feels incredibly valuable to her clients. The conversation also delves into the details of the guest's upcoming course, which is designed to help photographers improve their skills in environmental portraiture. The guest emphasizes the importance of investing in oneself and one's business to achieve growth and success. Use the code JILL75 for $75 off Ash's new course: A Sense of Place