Folge 24: The Future of TV - This is Media NOW

What this episode covers

Das Fernsehen ist tot, lang lebe das Fernsehen! So ähnlich könnte man die Veränderungen im TV-Bereich beschreiben. Klassische lineare Angebote verlieren gerade bei jüngeren Zielgruppen immer mehr an Bedeutung, während Streaming und andere smarte Angebote wachsen. Das TV-Gerät ist längst mehr als nur ein Ort zum Fernsehen schauen. Es ist zum Technik-Hub für die unterschiedlichsten Features und Angebote geworden. Das eröffnet neue Möglichkeiten für Inhalte und die Vermarktung. Die Pandemie hat diese Entwicklungen noch einmal beschleunigt. Grund genug für uns, dass wir uns damit näher beschäftigten. Und zwar beim MEDIENTAGE Special „Connect! The Future of TV“ am 24. Juni, dann bei den MEDIENTAGEN MÜNCHEN vom 25.-29. Oktober und nun auch in dieser Folge unseres Podcasts.

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Frequently Asked Questions

How long is this episode of This is Media NOW – das Update für alle, die Medien machen?

This episode is 18 minutes long.

When was this This is Media NOW – das Update für alle, die Medien machen episode published?

This episode was published on March 18, 2021.

What is this episode about?

Das Fernsehen ist tot, lang lebe das Fernsehen! So ähnlich könnte man die Veränderungen im TV-Bereich beschreiben. Klassische lineare Angebote verlieren gerade bei jüngeren Zielgruppen immer mehr an Bedeutung, während Streaming und andere smarte...

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