Folge 29: Zielgruppenselektion made right oder: der umgekehrte Trichter mit Julia Kupke

from Girl in Sales · host Carolina Bräuninger

Was ist eigentlich dieses „Account Based Marketing“, von dem alle reden? Wie baue ich eine richtige Zielgruppe auf? Und wieso ist ein umgekehrter Trichter da eine so gute Hilfe? Das und noch mehr habe ich mit meiner heutigen Interviewpartnerin besprochen: Julia Kupke, CMO bei Stryber. Warum du dein Produkt nicht auf den Markt werfen kannst, warum es kein Schema F der Zielgruppenanalyse gibt und wie du diese Zielgruppe dann auch richtig ansprichst hörst du heute! „The making of a manager“: https://t1p.de/dx2f

Episode metadata supplied by the publisher feed · Published May 7, 2020

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