Folge 3 - Die Zukunft der Einzelstudios

What this episode covers

In der dritten Folge blicke ich auf die Zukunft der Einzelstudios in der deutschen Fitnessbranche. Neben einer kurzen Darstellung der aktuellen Entwicklungen von Einzelstudios stelle ich Dir die drei wesentlichen strategischen Ansätze vor, die Einzelstudios verfolgen können, um auch in Zukunft auf dem deutschen Fitnessmarkt bestehen zu können. Inhalte 00:00 Beginn 00:59 Aktuelle Stimmen aus der Branche 02:03 Aktuelle Kennzahlen über die deutsche Fitnessbranche 03:30 Lösungsansatz: Generische Strategien nach Porter 04:08 Die Kostenführerschaft am Beispiel McFit 06:47 Die Differenzierung am Beispiel Fitness First und Kieser Training 09:39 Die Fokussierung am Beispiel Bodystreet 11:53 Zusammenfassung 12:44 Abschluss Weiterführende Infos und Links Abonniere den Podcast auf Apple Podcasts, Deezer und SoundCloud Folge uns auf Facebook, Instagram, LinkedIn und Twitter Kontakt zu Andreas: E-Mail an [email protected] oder per LinkedIn / XING DSSV-Eckdaten 2019: https://www.dssv.de/presse/statistik/gesamtmarkt/ Generische Strategien nach Porter: https://de.wikipedia.org/wiki/Wettbewerbsmatrix Tritt der Hashtag Fitnessindustrie-Community auf Facebook bei: www.facebook.com/groups/309945713288355

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Frequently Asked Questions

How long is this episode of Hashtag Fitnessindustrie?

This episode is 13 minutes long.

When was this Hashtag Fitnessindustrie episode published?

This episode was published on September 6, 2019.

What is this episode about?

In der dritten Folge blicke ich auf die Zukunft der Einzelstudios in der deutschen Fitnessbranche. Neben einer kurzen Darstellung der aktuellen Entwicklungen von Einzelstudios stelle ich Dir die drei wesentlichen strategischen Ansätze vor, die...

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