Folge 39: B2B Influencer: Geheimwaffe auf LinkedIn? mit Arian Ruß

from Girl in Sales · host Carolina Bräuninger

Was macht ein B2B Influencer? Warum kommt man mit Rabattcodes und versendeten Produktproben im B2B nicht weiter? Und: Wie sehen Kampagnen auf LinkedIn konkret aus?     Meinungsführer-Marketing in Branchen wie IT, Immobilien und Metallbau läuft komplett anders, als man es von Instagram gewohnt ist.  Darum geht‘s im heutigen Interview mit Arian Ruß, er ist CMO bei swinx- der ersten B2B Influencer Plattform.   Warum man seine bisherigen Erfahrungen mit Influencern über Bord werfen sollte, für welche Unternehmen sich solche Kampagnen anbieten und was das alles mit TikTok und Jodel zu tun hat, hörst du heute! Hier findest du Arians Buchtipp:  https://t1p.de/adxk Und hier seine Podcast-Empfehlung:  https://t1p.de/za6s Wenn du noch Fragen an Arian hast, kannst du dich hier bei ihm melden:  https://t1p.de/dgvd Und alle wichtigen FAQs zu swinx findest du hier 👇:  https://t1p.de/u1r8

Episode metadata supplied by the publisher feed · Published Aug 21, 2020

What this episode covers

Was macht ein B2B Influencer? Warum kommt man mit Rabattcodes und versendeten Produktproben im B2B nicht weiter? Und: Wie sehen Kampagnen auf LinkedIn konkret aus? Meinungsführer-Marketing in Branchen wie IT, Immobilien und Metallbau läuft komplett anders, als man es von Instagram gewohnt ist. Darum geht‘s im heutigen Interview mit Arian Ruß, er ist CMO bei swinx- der ersten B2B Influencer Plattform. Warum man seine bisherigen Erfahrungen mit Influencern über Bord werfen sollte, für welche Unternehmen sich solche Kampagnen anbieten und was das alles mit TikTok und Jodel zu tun hat, hörst du heute! Hier findest du Arians Buchtipp: https://t1p.de/adxk Und hier seine Podcast-Empfehlung: https://t1p.de/za6s Wenn du noch Fragen an Arian hast, kannst du dich hier bei ihm melden: https://t1p.de/dgvd Und alle wichtigen FAQs zu swinx findest du hier 👇: https://t1p.de/u1r8

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Folge 39: B2B Influencer: Geheimwaffe auf LinkedIn? mit Arian Ruß

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