Follow 4 follow – inifrån de okända handelsplatserna på Facebook

Social media queens, The hype house och Like 4 like. Det är några exempel på en uppsjö av stängda Facebookgrupper där medlemmarna utbyter engagemang med varandra. Många gånger är syftet att snabbt växa sina konton för att kunna börja jobba som influencer och ta betalt av varumärken. Men när tillväxten endast handlar om ett slags affärsutbyte kan algoritmer, personer och varumärken manipuleras att tro att ett konto är mer populärt än vad det egentligen är. Vi berättar om de okända hypegrupperna, där de största vi hittar har en kvarts miljon medlemmar.

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