Follow Up And Follow Through In Sales (The FRONT #19)

Follow through and follow up (with customers) seems to be, to many people, a lost art. I used to think that lack of follow up, or a follow up "problem" was exclusive to salespeople, in the traditional sense. I have had several experiences with many businesses lately where there is no follow through. Meaning someone at the business tells me they will do something, and then they just don't. And this is a wide variety of businesses - gymnastics camps, gym memberships, dentists, retail - it's a rampant problem. So... I figured it would make a great topic for my show tonight. So... here we go!