Followers, Footwear & Fashion Week: The TWOOBS Story | #046

In this episode of Add To Cart, we are joined by Jess and Stef Dadon,, the duo behind the How Two Live blog and podcast and Founders of the TWOOBS footwear brand. You’ll hear how the sister’s lives exploded after they achieved the ultimate paparazzi-pulling stunt at Paris Fashion Week, why they cancelled their entire new range of shoes post Covid and why they see a commitment to sustainability like eating a giant pizza.Links from the episode TWOOBSParis Fashion WeekSusie BubbleGreenwashingAllBirdsStella McCartneyThe Iconic Sustainability Progress Report 2020Hey Tiger ChocolateJanine AllisLunaQuestions answered:What has surprised you most around sustainability in fashion? Are you still getting cut through from organic social content? Is wholesale or direct to consumer more profitable for you? This episode was brought to you by…  Shopify PlusSignetAbout your co-hosts: Jess and Stef Dadon from TWOOBSStef launched How Two Live with her sister Jess as a daily diary in 2012, and it has since grown into a global platform with a tribe of loyal fans. The duo regularly work with the biggest brands in fashion and beyond, including ASOS, Westfield, Maybelline, Shopbop, and The Zoe Report, and also love to support and promote emerging designers. In 2015 their first book #HowTwoLive was published in Australia, the US, and the UK, and in 2016 the sisters created TWOOBS; a line of comfortable, fashion-forward, and animal-friendly sandals that are known to regularly sell out. Their most recent venture, the How Two Live Store, is a multi-brand pop-up retail concept that houses up-and-coming designers, with one of Australia’s major retailers Glue Store recently playing host to the pop-up over Christmas. You can contact Jess and Stef at 'How Two Live'Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community