Following Google's Advice On Their Ads Platform? Just Flush The Money Down The Toilet Instead

Google perhaps means well, but their Ads Platform is now so complex, that following their advice will almost guarantee your bank account empties while your sales pipeline also remains empty. Anyway, Alex has got things to say about that. We also discussed the pressure agencies are under to deliver, why not assigning enough budget is a false economy, AI - obviously oh and our journey towards BCorp certification.