Following MAP Policies | Chris Malta's EBiz Insider Podcast

Minimum Advertised Price sounds like something cooked up by a committee of lawyers to keep you awake at night. And honestly, it kind of is. MAP, Minimum Advertised Price, is the lowest price a brand lets you advertise their product for. Not sell it for. Advertise it for. That tiny difference is where new sellers get flattened like a squirrel in rush hour.