Following someone else's script with Unbound Branding

Send us Fan MailThe fastest way to burn out isn’t working too hard. It’s building a business that doesn’t feel like you anymore. I’m Kari Lowe, and I’m joined by McKenna Dodge and Charissa Higgins, the founders of Unbound Branding Agency, for a real talk on personal branding, brand alignment, and the quiet cost of following someone else’s “proven” formula. We dig into the moment they sat in front of a whiteboard while experts mapped out an efficient scaling plan that looked genius on paper and felt completely wrong in their bodies. That story opens a bigger conversation about self-trust for women in business and what happens when you outsource your authority to coaches, trends, and endless marketing advice. McKenna and Charissa break down how to spot the warning signs early: resentment, over-consuming instead of creating, watering down your ideas to make them “marketable,” and confusing discomfort with true misalignment. We also get practical with their brand strategy framework using the tree metaphor: brand roots (values, beliefs, story), brand alignment (offers, messaging, platforms), and brand embodiment (voice, content, visual identity). If you’ve ever thought your brand is a marketing problem when it’s really an identity and clarity problem, this will land. If you’re ready to stop “should-ing” on yourself and build authentic messaging that actually fits your life, hit play. Then subscribe, leave a review, and share this with a friend who needs her voice back.Connect with Charissa and McKenna here: https://unboundbrandagency.com/homeinstagram: https://www.instagram.com/thecharissahiggins/https://www.instagram.com/thirstyforabundance/Facebook:https://www.facebook.com/charissa.a.clarkehttps://www.facebook.com/highticketcoachmckennaDon't forget to book a brand alignment call with them!!Did you know She Ignites has a playlist filled with all the Hype songs of our guests?  Find it here: https://open.spotify.com/playlist/2NZUkiMFR6BvXfA7dzVakh?si=qM0cmFU8SXO-lSEYX1Js3QWant to be a guest? Fill out this form: https://forms.gle/k4E2VLQAJwk2YaKq5www.sheignitescandleco.comInstagram: https://www.instagram.com/sheignitescandleco/Tiktok: https://www.tiktok.com/@thekariloweFacebook: https://www.facebook.com/share/1MLVk3uvJp/email: [email protected] editing by SoulFlow Studios -  https://soulflowstudios.com/