Following the Money: How SkyFrog Landscape Grows Smart and Stays Profitable

What does landscaping have to do with alligator hunting? More than you'd think! In this episode of The Landscaper’s Guide, Jack Jostes talks with Jason Lee, owner of SkyFrog Landscape and co-host of the Green Side Up Podcast, about how he balances running a thriving landscape business in Florida while wrangling gators in his free time. Spoiler alert—both require patience, skill, and a solid plan!Jason shares how he grew SkyFrog Landscape from humble beginnings into a full-service company specializing in residential renovations and commercial maintenance. He dives into the challenges of expanding into new markets, following the money, and using smart digital marketing strategies to attract high-value clients.And if you think landscaping is tough, wait until you hear about Jason’s alligator hunting adventures! From late-night hunts to torn rotator cuffs, Jason explains how his passion for the outdoors has become an unexpected way to connect with clients and industry peers.If you’re looking to grow your business, tap into new revenue streams, or just hear some wild stories, this episode is packed with ideas, lessons, and a few laughs along the way.In this episode, you'll learn about:🐊 Gator Hunting Adventures: How Jason’s hunting trips create unique networking opportunities.🌱 Following the Money: Expanding into better markets and attracting high-value clients.📈 Smart Growth Strategies: Using SEO and marketing to build out services and locations.🎧 Watch the full episode now and get inspired to grow your business—without getting bit!Show Notes:📺 Watch the full episode + read the transcript: landscapersguide.com/podcast🥓 Want free beef jerky? Tell us where to send it: landscapersguide.com/toolbox📞 Let’s talk marketing! Book a FREE 15-minute brainstorm call: landscapersguide.com/brainstorm🌿 Connect with Jack Jostes on LinkedIn: linkedin.com/in/jackjostes🚜 Learn more about SkyFrog Landscape: skyfroglandscape.com 🎙️ Listen to the Green Side Up Podcast: greensideuppodcast.com