Following the money with Sam Fonoimoana

In this episode, Sam Fonoimoana, Founder and CEO of Datajoin – a B2B marketing analytics company, shares his thoughts and experiences related toGrowing up in Hawaii and California and studying at BYUChoosing business as a career in joining his Father in law’s export businessGetting into MBA to study FinanceStarting with a role to plan budgets and review progress with various departments in a publishing companyLearning to code, to get various reports to analyze data, as an analystHow he gets and associates context with data, to infer meaningHis philosophy of following the money: get customers, retain customersHis trigger to start his company, Datajoin, to connect data from the web and data that resides within an enterprise using contextExperience of working with techies, after the export businessHis experience from being part of sports teams influencing the core values at Datajoin - that include Aloha! and ‘it takes a village to raise a child’Confidence he got from his mother - about being able to get anything he wanted to achieveHis joy and frustrations with Information technologyHow he sees the impact of AI/ML techniques on data analyticsHis career advice, for people considering a career or aspiring to shift to Data techniquesSam Fonoimoana started his career in Finance (FP&A) and transitioned into Marketing Analytics helping companies such as Adobe, DOMO and Ancestry.com. He also taught Marketing Analytics at BYU Hawaii in beautiful Laie, HI.Today, he is the Founder and CEO of Datajoin – a B2B marketing analytics company that is the go-to solution for connecting first-party data across the MarTech stack through their proprietary “Micro Integrations”. Their customers include Cisco, ARM, Adobe and Equifax.Sam is the first VC-backed tech Founder and CEO of Polynesian descent in Utah having closed a seed round led by Sepio Capital.Sam and his wife Sabrina never have a dull moment with their children. They have 3 beautiful daughters and 4 wonderful sons. All 4 of their sons have been diagnosed with autism. When Sam is not at his computer, he can be found with his family at the park, rec center, restaurant, or on a road trip!Sam received his MBA in Finance from Brigham Young University.You can reach him atTwitter.com/samfonoimoanaLinkedin.com/in/sam-fonoimoana