FOMO Lines to a Billion-Dollar Jackpot

Mark Thompson breaks down why massive lines are forming outside California businesses — not because of quality alone, but because of FOMO. He explores how restaurants and brands create cultural “must-be-there” moments, then widens the lens to the wave of restaurant closures across Southern California following January’s wildfires, declining tourism, and Hollywood’s continued pullout.See omnystudio.com/listener for privacy information.