Food and Beverage Purchasing Habits during the Economic Crisis in Brazil

Brazil continued to face a challenging environment in 2016, with markets expecting a negative growth of 3.7% in GDP on top of a 3.8% decline in 2015. As the economic situation continued to postpone signs of recovery, consumers' purchasing decisions became increasingly rational. Euromonitor gives an overview of the most important changes in the local food and beverage scenario during the economic crisis.        Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.