Food Deception, with Peter Bird | Ways to Wealth EP170

This week on the Ways to Wealth Podcast, Charlie speaks to Peter Bird, a registered nurse who spent 25 years in occupational health before a health scare made him look closely at what he, and everyone around him, was actually eating.Here is the problem he kept running into. You stand in a supermarket aisle holding a product covered in healthy-sounding claims, and you genuinely cannot tell whether it's good for you or not. Around 75 percent of what's on those shelves is ultra-processed. The packaging is built to reassure you, not inform you. And if you've ever tried to work out what to put in your kid's lunchbox, you'll know exactly how confusing and stressful that moment can be.So Peter built Kaiwise. You scan a barcode and a simple traffic light system tells you the truth about what you're holding, the level of processing, the additives, the things the label would rather you didn't notice. No advertising, no brand deals, no judgement. He bootstrapped the entire thing himself, having never worked in tech in his life, and after one video went viral in February it became the most downloaded app in the country almost overnight.The most freeing thing he says in this whole conversation is that healthy eating was never actually meant to be complicated. Scientists have known what a healthy diet looks like for decades. The confusion isn't an accident, and once you can see through it, the choices get a lot simpler. This is a conversation about taking that power back, why doing the right thing and building a viable business don't always pull in the same direction, and what it takes to hold on until it does.Watch every episode of the Ways to Wealth Podcast here Learn more about Peter hereLearn more about Peter's company here#waystowealth #kaiwise #ultraprocessedfood #nutrition #health #foodindustry #nzbusiness #entrepreneurship #bootstrapped #wellbeing #parenting #healthyeating #foodtruth #wealthbuilding