Food for the Future – The Growing German Vegan, Vegetarian and Meatless Sector

The German vegan and vegetarian movement goes back to the nineteenth century, but this lifestyle and nutrition choice has never been so popular. More than a third of Germans opt for a plant-based diet. The German plant-based retail market has been valued at around €1.9 billion, making it the biggest in Europe. We talk to two up-and-coming companies and the head of a leading pro-meatless advocacy group about what the future holds in store. Our guests: Tom Johansson is founder and CEO of Hooked Foods, a Swedish start-up producing vegan “seafood” based on plant protein. Elin Roberts is co-founder and co-CEO of Better Nature, a UK-based producer of tempeh. Jens Tuider is Chief Strategy Officer at ProVeg International, which originated in Germany and aims to “transform the global food system.“