Food For Thought: What Realtors Get Wrong About HECM For Purchase (And Why It Matters)

HECM for Purchase is gaining momentum across the reverse mortgage industry, but many Realtors still don’t fully understand how it works. In this week’s Food For Thought, Lisa Moriello, National Reverse Mortgage Sales Leader at Loan Depot, breaks down the five biggest misconceptions Realtors have about HECM for Purchase and explains how reverse mortgage professionals can reframe the conversation. Whether you’re building Realtor relationships or looking to grow your purchase business, these practical insights can help you turn common objections into opportunities. In this video: • Why HECM for Purchase isn’t a loan of last resort • The truth about down payments and buyer strength • Why closing timelines aren’t what many Realtors think • How HECM for Purchase can create more listings and transactions • A simple way to overcome negative perceptions before offers are submitted If you’re serious about growing your HECM for Purchase business, this is a conversation worth sharing with your Realtor partners. 🌐 Read the article: https://hecmworld.com/2026/07/15/food-for-thought-what-realtors-get-wrong-about-hecm-for-purchase-and-why-it-matters/ Subscribe to HECM World for weekly insights, industry news and practical strategies for reverse mortgage professionals.