Food Intolerance Growing in Brazil despite Recession

Brazil continues to be effected by the economic recession, however the category of food intolerance has increased in terms of sales and number of products launched. Food intolerance products are still considered niche in Brazil but are gaining popularity, with innovations in lactose-free yoghurt, cheese and other dairy products leading the way. Dairy manufacturers rely on this innovation to draw attention away from competition while simultaneously distributing to previously untouched rural areas. In the future, food intolerance manufacturers will have to educate consumers about the clear benefits of their products to remain competitive in Brazil. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.