Food Network's Bug and Bear's Cannoli Founders Matt Wilson and Joe Serpico

Holy cannoli! On this episode of On the Rocks, we get into food and reality TV as we welcome the married dynamic duo Matt Wilson and Joe Serpico, the masterminds behind Bug and Bear’s Cannoli, hot off their Food Network / HBO Max run on Season 19 of The Great Food Truck Race. We talk about their brand’s connection to generations of Italian goodness, going from a farmer’s market tent to brick-and-mortar, their journey on reality TV, the importance of investors and PR, maintaining a healthy relationship with creating an empire, and we even get into stuffing cannoli ourselves. Alexander’s was a disaster...with co-host model and musician Steven Dehler and Alexander Rodriguez, your sassy host with the sassy most. Raise a glass, it's On the Rocks! Learn more about your ad choices. Visit megaphone.fm/adchoices