Food Professor: Fast food wars in 2026

McDonald’s is freezing prices on certain items all year. What are competitors planning and will it be enough to get you back in there? Food Professor Sylvain Charlebois on who will likely lead the pack.  Dr. Sylvain Charlebois, better known as ‘The Food Professor’, is Senior Director at Agri-Food Analytics Lab and Professor of Faculties of Management and Agriculture at Dalhousie University. He joins Weekends with Joanne Vrakas every Saturday at 7:10 a.m. to discuss everything from fluctuations in grocery prices to food trends.